This is our snowboarding lessons best seller and here is why:

1. The learning curve of snowboarding is much different to that of skiing. Arount 80% percent of snowboarders are beginners. Skiing is somewhat easier to learn for a beginner since it allows movement of both legs. Since it is a challenge people prefer to do it together.
2. Intermediate snowboarders are more self-learners than skiers. They rarely purchase lessons, they are after park snowboarding and tricks, and prefer one to one tuition.
3. Unlike skiing, which is more sort of a on-piste sport, snowboarding is more about off-piste and powder. Off-piste fun and safety is 90%  small group experience. Groups just want someone to take them off-piste. It is either their first time or they want to try a new route. In both cases you need an instructor, expert ski zone knowledge and off-piste expertise. 
4. Many long-term skiers want to give snowboarding a try together. We never had a group of snowboarders who want it to learn skiing.
5. Private group lessons are much cheaper than one to one lessons.